Packaging box design and production, from aesthetic thinking iteration to marketing thinking four points.

The biggest characteristic of modern market is that no one sells goods. All goods are arranged on the shelves of the shopping mall, and consumers are free to choose to buy. The beauty of shape, structure and material of all kinds of commodity packaging can exert the advantages of packaging on the shelf. The aesthetic feeling of packaging design and manufacture is indeed an important aspect of commodity packaging. However, this aesthetic expression aims at the attraction and call of physiological vision. Then how to develop consumers'psychology in the instant of contact and interaction between customers and packaging boxes? What about identity and desire to buy?

Dongguan packaging box manufacturer-Xinchi Gift Packaging Company consults market research data and summarizes that consumers can visit about 15 product boxes (commodities) per minute on average when shopping in supermarkets, which is equivalent to the automatic demonstration of nearly 5 seconds of marketing advertisements for each brand of packaging boxes. Other studies have shown that 36% of consumers make purchasing decisions based on the display of packaging boxes. Regardless of the above conclusions, or the reality of the situation, in fact, there are almost no self-salesmen in supermarkets, shelves, everything is the effect of packaging display and information transmission determines the purchase rate.

In fact, it is the packaging itself that sells itself on the shelf. So the question arises: can everyday pushing and salespeople show off their clothes to others and generate transactions? So how can we make packaging boxes have a stronger self-selling function? Shenzhen Packaging Box Design and Manufacturing Factory Shencai Superior Products will talk again today packaging box design and production, from aesthetic thinking iteration to marketing thinking of the four main points.